PRODUCT / Planning

Turn a clear strategy into a plan that works.

Choose your channels, allocate the budget, and build a detailed media plan. Bring the team together for sign-off before anything goes live.

Media plan Draft for review

Summer collection · New customer acquisition

Campaign budget$120,000Target customers3,000TimingJune – August

Channel	Role	Budget	Allocation
Meta	Build demand	$54,000	45%
Google	Capture intent	$36,000	30%
Pinterest	Inspire discovery	$18,000	15%
Snapchat	Test new audiences	$12,000	10%

Campaign phases

JuneLaunch & learn

JulyScale what works

AugustRefine & sustain

Every channel. Every dollar. Every placement. Planned.

Allocate investment across channels, markets, and campaign phases. Make the tradeoffs clear while keeping every scenario within your total budget.

Give each channel and market a budget tied to its role and expected outcome.

See how different allocations change the shape of the plan.

Reserve a test budget and agree when to review the allocation.

Bring formats, placements, audiences, and flight dates into one connected plan, ready for Veriad to set up your campaigns.

Define feed, story, video, and display placements with their required specifications.

Plan launch dates, flights, and market timings together.

Turn each placement into a clear asset requirement for the creative team.

Turn audience insight and business goals into a clear media plan.

Create, refine, and review work that stays true to your brand.

Bring your channels together, from launch to optimization.

Connect performance to outcomes and see what to do next.

Experience Veriad in action, from agentic marketing workflows to seamless collaboration and campaign delivery across channels.