PRODUCT / Measurement

Know what made the difference.

Connect campaign activity to customers, revenue, and business outcomes. Agree what success means, bring your data together, and measure the impact beyond platform dashboards.

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Workspace / Measurement Analytics connected

What drove the results?

01–30 Jun

Website analyticsWeighted multi-touch

Channel	Sessions	Purchase credit	Revenue credit
Analytics totalAll website traffic	50,000	1,500	$120,000
MetaPaid social	18,000	480	$38,400
GooglePaid search	16,000	620	$49,600
TikTokPaid social	10,000	180	$14,400
↗ Other trafficDirect, organic & referral	6,000	220	$17,600

40% first touch · 20% shared across middle touches · 40% last touch
Credits sum to analytics totals · Illustrative model · Sample data

From reported conversions to a clearer understanding of impact.

Get the signals in place.

Plan pixel and conversion-event setup across your website and advertising platforms. Check that the events you rely on are arriving with the right details.

↳Define the events that matter

Map page views, leads, purchases, and their required parameters.

↳Coordinate pixel setup

Keep installation requirements, consent behavior, and setup owners together.

↳Check event quality

Review missing values, duplicate events, and test-event results.

Every event, accounted for.

See what fires on each platform and what reaches Veriad.

8 event checks passedLast checked 2 min ago

Platform	Event	Fired	In Veriad	Status
Meta Pixel + server	Page view	12,480	12,480	✓ Matched
Meta Pixel + server	Purchase	186	186	✓ Matched
Pinterest Tag + server	Page view	6,240	6,240	✓ Matched
Pinterest Tag + server	Purchase	72	72	✓ Matched
TikTok Pixel + server	Page view	8,160	8,160	✓ Matched
TikTok Pixel + server	Purchase	94	94	✓ Matched
Google Google tag	Page view	15,320	15,320	✓ Matched
Google Google tag	Purchase	248	248	✓ Matched

Required fields present Event IDs validated

Normalized event names · Counts per platform, not unique conversions

Tracking validationIllustrative view · Sample data

Measure the difference your marketing makes.

Plan incrementality and brand-lift tests around a clear question. Understand both business outcomes and shifts in awareness, with uncertainty kept in view.

↳Design an incrementality test

Define treatment and comparison groups, the primary metric, and the test period.

↳Measure brand lift

Assess changes in awareness, consideration, or purchase intent using a suitable study.

↳Read results with context

Keep sample size, confidence intervals, and limitations beside the result.

See what your marketing adds.

Model sales against media investment, seasonality, and business context. Separate the estimated baseline from incremental sales and see how each channel contributes.

↳Separate baseline and incremental sales

Estimate the sales expected without the modeled media activity, alongside the additional sales it contributes.

↳Understand the channel mix

Compare each channel’s modeled contribution using a consistent sales outcome and time period.

↳Plan the next investment

Use model estimates alongside lift tests and business context to inform budget decisions.

Team discussing a plan around a shared workspace

Strategy

Turn audience insight and business goals into a clear media plan.

Designers developing a visual mood board

Creative

Create, refine, and review work that stays true to your brand.

Outdoor advertising campaign among city office buildings

Campaigns

Bring your channels together, from launch to optimization.

Colleagues reviewing charts and performance reports

Reporting

Connect performance to outcomes and see what to do next.

Discover the future of marketing through a live product demo.

Experience Veriad in action, from agentic marketing workflows to seamless collaboration and campaign delivery across channels.

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Curved advertising billboards above a red double-decker bus at Piccadilly Circus, London.

Know what made the difference.

What drove the results?

From reported conversions to a clearer understanding of impact.